• 9point6@lemmy.world
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    2 months ago

    slashing the size of pints boost sales in an unexpected way

    Oh is it unexpected is it? Unexpected that selling people less quantity per unit would increase sales as people would probably still want the same quantity?

    This is weirdly pro business from the mirror

      • tabris@lemmy.world
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        2 months ago

        So the people who didn’t like the idea of short pints asked if they were messing with the serving size of wine, and when told no, they went with that. Everyone else just consumed the same amount as they would’ve, more or less.

      • ODuffer @lemmy.world
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        2 months ago

        Probably as they were charging the same price as a pint, perhaps an exaggerating, but I suspect two halves wouldn’t be the same price as a pint was last week. Nobody likes to be ripped off.

  • smeg@feddit.uk
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    2 months ago

    Well that’s illegal, and I can literally point to the letter of the law:

    Some goods must be sold in fixed sizes known as ‘specified quantities’.

    Draught beer and cider: Third, half, two-thirds of a pint and multiples of half a pint

    • AwesomeLowlander@sh.itjust.works
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      2 months ago

      They were serving 2/3, so it’s fully legal. Also they’re actually urging the govt to reduce sizes, not the pub owners directly.

      Granted, it would be nice if we had had more than a screenshot to go off on

      • smeg@feddit.uk
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        2 months ago

        Surely a fine publication such as the Mirror wouldn’t publish a misleading headline?

        • sazey@lemmy.world
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          2 months ago

          Oh come on now, next you’re going to tell me Daily Star is not a shining beacon of journalistic integrity!

    • Adkml [he/him]@hexbear.net
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      2 months ago

      Seems like the part where it says it can be sold in half pints means that it would be ok to sell a half a pint.

      I think maybe your comment didnt do a great job of expressing your point.

      • smeg@feddit.uk
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        2 months ago

        We don’t have a link to the article so we don’t know exactly what they’re doing, but I feel it’s unlikely that they’ve just replaced pints with half pints. Or maybe they have, that would be even weirder!

          • smeg@feddit.uk
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            2 months ago

            Oh interesting! The only time I’ve seen 2/3 pints sold instead of pints it seemed to just be shrinkflation as they were still extortionately priced, I wonder if consumption is down just because you’re getting less for your money.

            • Baggins@feddit.uk
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              2 months ago

              There’s a craft beer place near me (The Hopbox, Ware) that sells in 1/3rds or multiples therof. Some of their ‘beers’ are 13%. Not sure you’d want a couple of pints of that. But, it does give the opportunity to try out different styles when you visit, and there are quite a few ladies drinking them who’d maybe not be too comfortable with a pint.

              • smeg@feddit.uk
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                2 months ago

                Yeah I’ve been to beer festivals and fancy pubs that do some lovely ludicrously strong beers that they can only sell you in halves or thirds, my grumble was regarding places that only sell cool-brand-name lager in two-thirds for the price of a pint.

                • Baggins@feddit.uk
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                  2 months ago

                  Yes, some of those thirds are quite expensive. Works out about £12 a pint!

  • AllNewTypeFace@leminal.space
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    2 months ago

    If they still want to call it a pint, they could go to the American definition (473ml, as opposed to 568ml). Beyond that, they could go to the New South Wales schooner (¾ of a pint, or 425ml). Or, you know, go metric and serve beer in decilitres as on the continent (400ml or 500ml is a reasonable size for a beer), though that may be politically impossible in the post-Brexit environment.

  • ajoebyanyothername@lemmy.world
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    2 months ago

    I do hope this isn’t a road to the term ‘pint’ just becoming a generic name rather than actually holding meaning. I remember when a 99 referred to the price!

    • Flax@feddit.uk
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      2 months ago

      The number 99 meant royalty in Belgium, where flakes came from. Nothing to do with price

        • Flax@feddit.uk
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          2 months ago

          Lion and Unicorn? Probably? The actual crown itself has a fancy form of copyright on it where you cannot really use it on anything except for historical stuff or tacky memorabilia celebrating the likes of a coronation, jubilee, birth, death, etc

    • ComradeSharkfucker@lemmy.ml
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      2 months ago

      The british pound once referred to the value of a “pound” of silver at the time. Though the meaning of even that measurement of weight has likely changed

  • CodandChips @lemmy.world
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    2 months ago

    Two thirds of a pint please, so that’s two thirds of the cost of a pint yeah? So cheaper right? Right???

  • Wanderer@lemm.ee
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    2 months ago

    Anyone that likes schooners are wankers.

    Look I’ll accept 500ml in Europe as it’s metric and metric and better. (Also sometimes you can get 1l)

    But a pint is just right. Fuck everything else. I want a pint and I’m willing to riot about it. Fuck you, you cunts. It’s been pints since time immemorial and as a good fucking Brit I’ll kick off about this. If we give up on pints might as well just sink the whole fucking country, I’m not going to be the generation that fucks up the future for the future generations.

        • makingStuffForFun@lemmy.ml
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          2 months ago

          Nobody can beat the sun. Nobody.

          We can all start fast, but there comes a time, where your beer WILL go warm.

          Hence smaller serves in hot climates. Air con has negated the need so much, but, the culture still remains.

          • Wanderer@lemm.ee
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            2 months ago

            Nobody can beat the sun. Nobody.

            Get a middy or a half pint.

            Your beer WILL go warm in a schooner.

  • Th4tGuyII@fedia.io
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    2 months ago

    I don’t mind a schooner, but hell am I paying full pint prices for 2/3 of a pint. I’d be pissed off rather than pissed drunk.