I finished Tactical Breach Wizards recently, which is weird, because I usually bounce hard off turn based tactical games. I also generally suck at them. That doesn’t stop me trying them every once in a while because I really -want- to get into them. TBW is one of those rare ones that plays more like a puzzle game and I really enjoyed it. I played on easy and found the mechanics very forgiving. Gameplay mostly revolves around setting up combos with each character’s unique skills, allowing for some very satisfying outcomes when everything goes to plan. Writing is top notch; the story is fun, funny, engaging, humorous and touching with some really good character moments. Art style is very much low-poly pastel indie style, but it’s well executed and looks good IMO. Veterans of the genre might find it a little simplistic, and the main campaign is fairly short, but I absolutely loved it.
It’s worth noting that Ad Standards is the industry self-regulatory body. They don’t do anything pro-actively, and nothing they do is legally enforceable. They don’t have the power to issue fines or enforce takedowns and all their recommendations are just that – recommendations. Member organisations tend to abide by the industry rules, but they themselves had a hand in writing those rules. All that really amounts to is the occasional withdrawal of an ad -after- it’s been running long enough to have complaints received and reviewed. In the meantime, the damage is frequently already done. More frequently it’s a case of “we have investigated ourselves and found we’ve done nothing wrong” (note the number of “no breach” decisions in the article). Non-members, OTOH, are under no obligation to do anything at all (the Gotham City ad in the article is still running AFAIK, despite being declared a breach – Gotham City are not a member of Ad Standards). All it really does is acts as a way for people to feel like their complaints are being heard while fundamentally changing nothing.