Kaveros [he/him, comrade/them]@hexbear.net to chapotraphouse@hexbear.netEnglish · 15 hours agoWhy are women in pregnancy test ads always happy it's positive?hexbear.netexternal-linkmessage-square48fedilinkarrow-up193arrow-down10file-text
arrow-up193arrow-down1external-linkWhy are women in pregnancy test ads always happy it's positive?hexbear.netKaveros [he/him, comrade/them]@hexbear.net to chapotraphouse@hexbear.netEnglish · 15 hours agomessage-square48fedilinkfile-text
I mean why? Wouldn’t it be much more realistic and relatable if the ad was like “oh thank fuck I’m not pregnant”
minus-squareSodium_nitride@lemmygrad.mllinkfedilinkEnglisharrow-up28·12 hours agoReal answer, it’s probably because you don’t want your product to be associated with negative emotions. Branding is all about the associations that people get when thinking about your product.
Real answer, it’s probably because you don’t want your product to be associated with negative emotions. Branding is all about the associations that people get when thinking about your product.