Gone are the days where prospective moviegoers would roll up to the theaters and gawk at the board for their next watch. Theaters are trying to make up that business in other ways.
Overall, half of respondents said they use subtitles regularly.
Personally I’ve always done it since my youth as well (around '96.) Admittedly that was mostly because I mostly used my TV to watch late at night instead of sleep… But it wasn’t even unheard of then to prefer subtitles. And it was pretty common at the HD switch over, often citing bad speakers (both quality and physical design.)
It’s incredibly common in the US, especially among younger people. This was just on the first page of my search but I’m sure you can find tons of similar stories over the years: https://www.msn.com/en-us/tv/news/more-americans-prefer-watching-shows-with-subtitles-study-finds/ar-AA1rj48O
Personally I’ve always done it since my youth as well (around '96.) Admittedly that was mostly because I mostly used my TV to watch late at night instead of sleep… But it wasn’t even unheard of then to prefer subtitles. And it was pretty common at the HD switch over, often citing bad speakers (both quality and physical design.)
Thanks for that and quite interesting. Then it is indead cultural thing, or a generational one.