The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.

Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.

  • skuzz@discuss.tchncs.de
    link
    fedilink
    arrow-up
    9
    ·
    4 months ago

    One thing that confounded me when I went to Starbucks for the first time. Asked them for a large black coffee. Since their coffee is way overbrewed so it can be mixed with stuff, it was super strong super hot garbage.

    Someone later told me to order it with a little ice to make it drinkable and dilute the flavor.

    My question was: why can’t I just buy coffee at a coffee place?

    Have a stack of 5-10 year old Starbucks gift cards I’ve collected from various work functions that are still valid. I still haven’t gone back. They can’t even get me as a free customer.