Vow and its CEO, George Peppou, are angling cultivated meat as a luxury product—an unusual positioning for an industry where many founders are motivated by animal welfare and going toe-to-toe with mass-produced meat.
Is it? Every new technology always goes to the top of the market first. New tech is expensive when it’s new. Only the top of the market can afford it. This writer has no concept of tech development. Which should disqualify them from writing for Wired.
They also suggest splitting off Android and sharing data. But that seems barely a start. If you’re going through the effort to take them down, take them all the way down.
They should split off nearly every major product and service. Make it a couple dozen separate companies.