Condescending marketing is such an excellent way to put it.
I’ve always been bothered by these products that feel like only a horny teenager without a budget would ever want. Like I totally want a water bottle with borderline hentai to take with me everywhere, or some vtuber on my kool-aid powder. But like you said, it works despite feeling like it really shouldn’t.
Looks more like they want the ‘interaction’ button closer to your thumb so you press them more often. It’s the same shit they’re doing with the regular YouTube app, it’s more infuriating than helpful as you will accidentally press these things more often than not.