Volkswagen says its core VW brand is ‘no longer competitive’ | CNN Business
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Volkswagen’s original brand is “no longer competitive,” the company’s brand chief warned Monday, owing to high costs and low productivity.

“With many of our pre-existing structures, processes and high costs, we are no longer competitive as the Volkswagen brand,” Thomas Schaefer told staff during a meeting at the German carmaker’s headquarters in Wolfsburg, Germany, according to a post on the company’s intranet site seen by Reuters.’

  • nomecks@lemmy.worldEnglish
    9·
    1 year ago

    Hard to believe when the dealer looked at me with disdain because I thought the GTi was the top model, then proceeded me to show me a Golf R that I could have for only $10k over sticker.

    • prettybunnys@sh.itjust.worksEnglish
      21·
      1 year ago

      The R series has always gone above MSRP like a number of more limited run cars do.

      Frankly I’m disdaining you buying a gti but not knowing the T existed, but like only as a gti enthusiast

      • nomecks@lemmy.worldEnglish
        2·
        1 year ago

        My wife is the VW fan. If I’m going to pay Audi money for a VW, it’s going to be an Audi.I guess that’s probably another problem with VW, they’re creeping into the BMW/Audi/Mercedes space while selling you a VW level car.

        • prettybunnys@sh.itjust.worksEnglish
          11·
          1 year ago

          I’d argue they’ve always done this though, and they’ve made some absolutely amazing cars in the process.

          The corrado, the r32 and the golf r

          They’re all collectors vehicles for enthusiasts.

          I was being tongue in cheek about your statement btw