Summary
Despite conservative pressure and Trump’s executive order ending DEI in the federal government, companies like Delta Air Lines, Costco, and the Cleveland Cavaliers are maintaining their diversity initiatives.
Experts argue that DEI programs improve profitability, retention, and innovation, making them a business imperative.
Some corporations have scaled back efforts post-Trump’s re-election, fearing backlash.
However, leaders defending DEI say it aligns with long-term business success and consumer expectations.
Activists warn companies rolling back DEI may lose support from diverse customer bases.
Corporate Pinkwashing will have its limits. These companies aren’t “resisting fascism”, they’re just waiting until it’s financially “defendable” to join the Nazi Party. As soon as their profits/stock price suffers the tiniest bit, they’ll flip to being our enemy once again.
Remember: a company’s entire existence depends on the profit you - the consumer- will tolerate. The instant that ‘tolerance’ becomes unprofitable, YOU will become the enemy. And the entire multi-trillion-dollar international force of the so-called ‘allies’ will switch to being the enemies of the people without a second thought.
You, club, hold only the value efficient you add to the profit margins of any company you patronize. Short of that, you will be a wrist from existence.
And we LET this happen…
That’s why we have to make the option that is best for society as a whole the most profitable one. There’s only one thing you can trust companies to do, make as much money as possible. This is why fines that are basically a blip in the revenue are worthless cause that just becomes the cost of doing business.