Yep, the moment you have to explain it, you’ve already lost; the normies will check out. That’s the thing, these sites depend on having a huge userbase and people just aren’t going to go to a site with “nobody on it”. I maintain an account on both Mastodon and Bluesky… they’re both pretty neat in their own way. But Mastodon isn’t ever going to be the virtual town square. I kinda like it quiet there, tbh.