There have been so many “breakthroughs” from eating beets to this new mushroom coffee for all kinds of miracle remedies. Is there any benefit at all and why can’t you make it your self by pulverizing dried mushrooms of the same variety they use into powder and making the coffee yourself?
Well, it’s just a company trying to hype their product, so definitely craze territory.
There is some good stuff in shrooms as others have already covered, and most of that will be present in a broth made from them. So it isn’t totally bullshit. But it also isn’t coffee in any way at all.
As far as making it into a power yourself, you likely wouldn’t get the same results since drying the damn things, then processing them is not exactly a learning curveless thing. Definitely doable, just takes some effort to get nailed. I used to do it to add flavor to stuff without having the actual pieces of mushroom present, since the texture is offputting to a decent number of people I have cooked for. Not worth the effort imo, but maybe if you’ve been recommended to have a specific mushroom by your doctor, it would be worth it.