One of the group’s first projects with Island Records was an hour-long documentary titled Shockumentary, which aired on MTV. The station initially refused to play the documentary, but Island Records persuaded them to air it as a personal favor.[28] Shockumentary helped increase album sales from 17,000 to 50,000 copies per week.[28]

https://en.wikipedia.org/wiki/Insane_Clown_Posse

Apparently this was also released on VHS in 98 and reissued on DVD in 2004.