A Targeted Message

Our billboards that carry our stock messages such as ‘Independence is Normal’ and ‘Believe in Scotland’ with instantly recognisable iconic Scottish backgrounds have been immensely popular. Those positive messages make up 80% of our billboards - it helps make the independence movement more approachable, and independence itself more of an aspirational goal than a politically motivated one, and that resonates with the undecided and reluctant union supporters that make up our target audience.