In 1980, white people accounted for about 80 percent of the U.S. population.
In 2024, white people account for about 58 percent of the U.S. population.
Trump appeals to white people gripped by demographic hysteria. Especially older white people who grew up when white people represented a much larger share of the population. They fear becoming a minority.
While the Census Bureau says there are still 195 million white people in America and that they are still the majority, the white population actually declined slightly in 2023, and experts believe that they will become a minority sometime between 2040 and 2050.
Every component of the Trump-Republican agenda flows from these demographic fears.
The Trump phenomenon and the surge of right-wing extremism in America was never about economic anxiety, as too many political reporters claimed during the 2016 presidential campaign.
It was, and still is, about race and racism.
There’s also a significant percentage of people there for the patriarchy and misogyny, and just think they’re “one of the good ones so the leopards won’t eat MY face”, so they ignore the parts of the MAGA platform that target them. For example, women who vote for Trump usually aren’t doing it because they’re misogynistic, the racism and transphobia might be bigger draws but they believe the misogyny won’t be applied to them. Same with Black and Latino men who are there for the patriarchy, misogyny, transphobia, but think the old white guys will accept them. Same again with the “Gays for Trump” folks, and the TERFS who support him.