LinkedIn is like Facebook for business. It’s full of useless content extolling the virtues of putting your workplace ahead of your personal life. Things like “I am on holiday on this tropical island but had a killer idea, so I am now at a shared workspace networking with professionals” etc.

Unfortunately, if you are looking for a job in IT, LinkedIn is one of the likely places to find it - so a LinkedIn profile is sort-of required in some fields. I hate that it is sorta necessary, because it’s the one place on the Internet where I am listed under my real name.

If his employer wants to “showcase” him, it means they want to brag about him on the network. They are trying to make the company look better. To customers? To prospective employees? To government? I don’t know, potentially all of the above.

Maybe your husband is a leader in his field and they want to entice rookies to work at the place so they get a chance to work with your husband. Maybe he has done something cool they want to brag about? Maybe they’re a tiny company that nobody has heard of so they’ll showcase some employees to look more legit? I honestly don’t know.

If my employer wanted to showcase me, I’d hesitate. I might concede, but I’d need a bit of time to think about it. It could be a good thing: if I have an employer bragging about me, it would probably make me look good to future employers. If someone Googled my name though, this will come up. I may not want people to know where I work and what I do.

Short version: This is something they want. It may or may not be something your husband wants.