Big 12 mulls selling naming rights, opening door for conference to be rebranded with corporate sponsor
www.cbssports.com
The deal would be the first of its kind in college athletics following the House v. NCAA settlement

Discuss

  • ToasterOverlord@fanaticus.socialMEnglish
    3·
    6 months ago

    How about this: sell naming rights to Southwest Airlines. Rebrand as the Southwest Conference. Extend invites to Arkansas, Texas, A&M, and SMU…

    In seriousness, while this is a lame idea it’s not as concerning as painting corporate sponsor logos on the fields, which seems like it’s going to happen soon.

  • orangeNgreen@lemmy.caEnglish
    2·
    6 months ago

    Only if the sponsors can also come up with witty, yet appropriate slogans for the conference.